Caveat Emptor

Great article in Unpeeling Apple’s Nano. Apparently the new Apple Nanos have a profit margin of 50% before distribution and marketing which I assume are quite large and cut into that figure.

But my caveat emptor came at the end of the article:

As of 2004, the top three manufacturers of flash-based players were iRiver, Creative Technologies (CREAF ) and Samsung, according to IDC analyst Susan Kevorkian, with Sony (SNE ) lagging far behind the pack. Other companies in the business include Dell (DELL ) and Matsushita (MC ), which sells players under its Panasonic brand. Still, some are feeling heat. D&M Holdings, owner of the Rio brand, recently announced it was getting out of the business.

Sigh.  Figures I find this out after my latest purchase.

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