The Hug-less Father
Allen October 24th, 2004
Scene: A father enters the room where his two loving daughters are lounging in chairs. He proudly announces that he has signed up the family for a cellular phone plan. This results in (drum roll) free family talk time. Luckily the mother saves the day by announcing that the girls can talk to their friend (rather than their lame dad) with this plan. Group hug ensues — sans Dad. The commercial finishes with Dad plaintively asking, “Call me?”
Who, exactly, is this commerical aimed at? The father that is going to sign up the family with a phone plan? Oh, yeah. I want to swing my business to a company that rubs my nose in the fact that my young princesses no longer think I’m cool and no longer wants to talk to me.
Funny? Perhaps. Effective? I doubt it.
- Stupidity
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